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Sports Psychology provides the tools to improve your attitude and mental game in order to perform at your best. The program works on identifying limiting beliefs and embracing a healthier philosophy about your sport.
Our goal is to address psychological and emotional challenges that may be impacting a team, institution or individual, and improve the overall well-being, health, and more specifically the ability to perform at full potential. In today’s world athletes are faced with many pressures and therefore naturally face performance anxiety, mental blocks and a loss of confidence.
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Become one of the many leaders, institutions and companies which have successfully incorporated mental coaching into their workplace culture. We have designed a holistic program which incorporates specific steps and strategies which are based on proven scientific research, and has been utilized with great success among many individuals and institutions. Our Corporate Program can be customized depending on the specific needs of the client upon a company review and functional assessment.
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Supercharge the effectiveness of your team, organizations and projects with Limitless Performance. Our team of professionals are internationally regarded in education, team development, transformational change, athletic performance and development. At the forefront of behavioral performance we combine psychology, physiology, wellness, neuroscience and behavioral economics to simplify the complexities of human endeavors.
Our goal is to assist our clients in standing out through quality insight that results in optimal performance and increased self fulfillment.
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Mahsa can be reached at the following locations, by appointment only.
Peak performance is no longer considered to be a natural by-product of practice and physical conditioning. In a sport loving society such as ours, the Industry analysts from Plunkett Research Ltd. have estimated that ticket sales and sporting goods generate approximately $410 billion dollars in revenue for the U.S. and Canadian market combined. Naturally this fueled passion for sports has placed a new form of pressure on athletes of all levels to achieve consistent peak performance. As a result experts have come to recognize that the ability to maximize talent and generate an edge that goes beyond being in top physical shape must incorporate mental training.

Today nearly every professional sport incorporates mental training. It’s a complex task where art meets science. A challenge that may bloom on the field is possibly rooted unconsciously in absolute solace beneath layers of deeply embedded patterns and potential personal struggles. Or the concern may be far more subtle and will not require in-depth analysis and traditional counseling, such as an athlete who has plateaued and doesn’t believe she can possibly reach the next level no matter the degree of her training, or an athlete whose personal relationships and responsibilities suffer as a result of his devotion to his sport. Embarking on a road to achieving limitless performance begins with a journey of self discovery, where the athletes are assisted in further understanding their own minds and the endless possibilities in developing an array of tools to unlock the potential of the ultimate performer within them.

Mahsa S. Durbano
Sport Performance Psych. Consultant

Mahsa's desire is to empower athletes of all levels to make lasting changes, not just for enhanced performance but for a better life. Unlocking the treasure of human potential and embarking on a journey of uncovering unique strengths, breaking down self-enforced limitations, tailoring the ultimate performance plan, mastering precise focus, and achieving measurable and targeted goals, even in the face of the most unexpected and complex challenges.

She works closely with athletes of all ages and abilities in helping them perform to their full potential. Mahsa is passionate about the development of both novice and professional athletes and understand the importance of supporting the performer, their parents and coaches in reaching their goals and navigating the world of competitive sports. She is especially keen on high level competitive golf and hockey, working closely with top-ranked athletes actively involved in high level tournaments, preparing for qualifiers and aspiring to, or participating in national level teams and the PGA tour. Ultimately Mahsa's goal is to assist athletes within all sports in achieving and sustaining a healthy, active lifestyle with the appropriate principles and techniques necessary to achieve limitless performance.

MA Clinical Psychology ( Specialization in Performance)
BA Honors English Lit. & Creative Writing  

Joseph Coccaro
Human Performance Specialist

Joseph holds a degree in Kinesiology and specializes in exercise physiology, the gut-brain axis, motor learning, nutrition and athletic performance. He has extensive knowledge of project and capital management, event planning, development, media production, fundraising and execution. His experience in the fitness and publishing industry has granted him a unique perspective, set of skills, knowledge and experience applicable to a multitude of mediums including public speaking, event hosting and the editing and publication of print and digital media.

Editor Fe Health & Fitness
President FEFA
BSc Kinesiology  

Jeff Benoit
Performance Coach

Jeff Benoit has Bachelors degree in Nutrition and Physiology, has been certified with the NSCA since 1994 and as an Ergonomist since 1995. He has been at the forefront of the fitness and athletic performance industry for over 17 years. Jeff attended Mansfield State University in Pennsylvania on a full football scholarship, became a NCAA Finalist in Indoor Track Sprinting, achieved NCAA All American Football status, then was drafted to the Edmonton Eskimos and signed with the Montreal Alouettes of the CFL.


“As a person Mahsa is independent, resourceful, intelligent, conscientious, caring and a joy to work with. Her knowledge and expertise in the area of psychology and sport is extensive. She has an appreciation for research as well as the applied side of sport psychology. Her clinical background contributes to helping athletes at every level. If Mahsa resided in Phoenix I would not hesitate to hire her on a full-time basis to work in my sport psychology programs. I consider her to be a friend and a special colleague.”


Professor of Sport Psychology ASU
“Mahsa Durbano has helped me greatly with my overall performance on the golf course but I believe more importantly how I live everyday. I have a better understanding of my tendencies under pressure situations and how to properly cope to maximize performance. I have definitely increased my self belief as an athlete with the help from Mahsa.”


Humber Hawks
"Sports Psychologist Mahsa Durbano has had a huge positive influence with regards to both my golf game and my life in general since I started my sessions with her. She is very knowledgeable in her field of expertise and can relate it to exactly what your personal needs are. Her personal touch and friendly personality makes her really easy to talk to her. During my sessions over the off season we discussed everything from my short game to my parents. Mahsa has helped me to trust myself and trust my golf game giving me new sense of confidence in my day to day life. I have come leaps and bounds in the short time I have been seeing Mahsa and would therefore highly recommend working with her"


Humber Hawks
“Mahsa’s presence as a Sport Psychologist has introduced a new wave of understanding! As she has strived to provide all athletes with the opportunity to recognize that they can perform and live to the full of their personal potentials despite all the challenges they may face; and regain the recognition that their idols, who are successful at facing their obstacles, setbacks, doubts and uncertainties were also capable of maintaining a sense of purpose, dedication and passion in the pursuit of their goals.”


Coach, Humber Hawks
“There is a difference between being educated and being inspired. The secret of an athlete's growth and, more in general of people's growth is in the second one. Mahsa Durbano chooses to inspire. She transforms an audience into active participants and a lesson into an experience. After you leave her class you don't just have a list of precious notions and very efficient mental techniques in your "toolbox". You are inspired to leap forward and reach out to your dreams."


"The mental side of performance is key to achieving optimal results. Especially within a sport where consistency is what separates the champions from the rest. It’s why one player can dominate one night and be the worst player on the ice the next night. Talent is abundant but the greatest league in the world is full of talented players who are able to think the game at a high level and perform with consistency. As the pace of the game picks up and the plays become sharper, so does their focus. To become elite means to prepare like an elite professional. And those are definitely the key points that we adopted and experienced through our work with Mahsa S Durbano"

Hamilton Jr. Bulldogs
"The psychological side of sports can be very overwhelming at any level and any age. As a 12 year old its hard to master great focus when juggling school and sports while working hard to achieve new goals and stay competitive while still driven to want more and continue developing your true love and passion. We are so lucky to have found Mahsa and Limitless Performance to help Evan really achieve that much needed focus and guidance to help him achieve his dreams and life goals. Thank you Mahsa."


Niagara North Stars AAA
I met Masha at the beginning of my final season playing for the Humber College Hawks. She began working with the team and each individual throughout the season. While it was something new to have someone working with me on the mental side of the game, it was something that was definitely worth the time and effort. She helped me in my way of thinking, how to act and react in certain situations, and ultimately allowed me to reach my best. I had my best season as a Hawk and that is something I can directly relate to her coming on board with the team. She is a very knowledgeable individual who had the ability to read and relate to each team member and tailor to their specific needs. She was an asset to have around for the season and although my time at Humber has come and gone I look forward to continuing to work with her on my pursuit of my golfing career.


Humber Hawks


Sessions are by appointment only: